Everything you ever wanted to know about Direct Mail... and more!

Advanced Testing Guidelines
This PDF article includes some of the more advanced issues surrounding the testing of your Direct Mail piece.

Anatomy Of A Direct Mail Package 
A thorough guide to the following types of direct mail: envelopes, letters, brochures, as well as other Direct Mail topics like reply devices, lift letters, and inserts.

Beginner's Kit For Direct Mail
This PDF article provides a wonderful introduction to Direct Mail, including why you should do it. There's also a wonderful glossary of basic direct mail terminology.

Charity Mailings Get Read Most
This PDF article highlights a study that found Direct Mail recipients are most likely to read mailings from fundraisers.

Consumers Prefer Direct Mail
Study reveals that Direct Mail provides high value connection with consumers -- ahead of print ads, television, radio and
email/Internet.

Database Management
This PDF article highlights the benefits of maintaining your database and ways for improving database management.

Direct Mail By The Numbers - Part 1
This PDF document is an excellent guide for obtaining lists, database management, and creative advertising.

Direct Mail By The Numbers - Part 2
This PDF document provides some excellent ideas for production and budgets, testing, mailing, and Direct Mail case studies. 

Direct Mail Glossary
Here's a listing of the terminology commonly associated with Direct Mail.

Direct Mail Resources
This PDF article lists a number of invaluable resources for a successful Direct Mail project, as well as some tips for making a Direct Mail piece work for you.

Direct Marketing Association
The DMA is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.

Facts About Direct Mail
A summary of little known facts about Direct Mail and how it can be used to enhance your business.

FAQ For Direct Mail 
Here are some great tips including: creative database marketing, Direct Mail and media lists, "The Offer", response rates, special benefits of Direct Mail, testing, working with the U.S. Postal Service. 

Goals & Strategies
This PDF article covers everything you need to know to get your Direct Mail project start by setting goals.

Inside Direct Mail
Learn what's going out in the mail these days, what the controls are, what's working & what's not, and how to improve your response rate. 

List Management
This PDF article highlights the benefits of list management, as well as tips for simplifying the process.

Lists & Databases
This PDF article highlights the basics of lists and building and maintaining databases. There's also a great summary of the differences between "junk mail" and Direct Mail. 

Postal Requirements
A summary of U.S.P.S. regulations for business reply mail, including: size/caliper standards for envelopes and business reply cards, address orientation, height-to-length ratios, and color restrictions.

Small Business Tools
See how the U.S. Postal Service can help you build your business -- get and keep customers. You can also request a free U.S.P.S. Shipping Assistant CD here.

Success Stories
Learn through this PDF article how other companies have used Direct Mail.

Testing Your Direct Mail Piece
This PDF article highlights the do's and don'ts of testing your Direct Mail piece first.

U.S.P.S. Tips For Mailing Direct Mail Pieces
This PDF article points out the best ways to get your Direct Mail piece through the mail system.