Everything you ever wanted to know about Direct Mail... and more!

Anatomy Of A Direct Mail Package
A thorough guide to the following types of direct mail: envelopes, letters, brochures, as well as other Direct Mail topics like reply devices, lift letters, and inserts.

Charity Mailings Get Read Most
This PDF article highlights a study that found Direct Mail recipients are most likely to read mailings from fundraisers.

Consumers Prefer Direct Mail
Study reveals that Direct Mail provides high value connection with consumers -- ahead of print ads, television, radio and
email/Internet.

The 12 secrets of Direct Mail
This PDF article highlights the 12 secrets to getting more response from your target audience with your Direct Mail item.

Powerful Direct Marketing Arithmetic You Can Do on a Cocktail Napkin
Bob Hacker gives you the ability to figure costs and expenses through a handy little cutout you can keep with you always: a “Cocktail Napkin Crib Sheet” that will enable you to “amaze your friends and baffle peers” as you whip through difficult calculations with minimal effort. Get a grasp on things like Raw Cost-Per-Response, Loaded Cost-Per-Response, Cost-Per-Sale, etc..

Direct Mail Glossary
Here's a listing of the terminology commonly associated with Direct Mail.

More Direct Mail Resources
This web site lists a number of invaluable resources for a successful Direct Mail project, as well as some tips for making a Direct Mail piece work for you.

Direct Marketing Association
The DMA is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.

WHY ARE YOU STILL USING YOUR FATHER’S DIRECT MAIL CAMPAIGN?
This PDF article detailing the advances in direct mail marketing and how to best implement them.

Small Business Tools
See how the U.S. Postal Service can help you build your business -- get and keep customers. You can also request a free U.S.P.S. Shipping Assistant CD here.