It’s a new year, which means it’s time to look at the trends for 2016 in the world of print. While it’s important to remember the basics when creating your Nashville print project, it’s also important to adapt with technology and culture. Take a look at these four trends that just may keep you ahead of your competition.

 1. Supplement your printing.

 Although a flyer or advertisement may be simple and of few words, it should offer more for the viewer to find later.  Try adding a website link or QR code to your print project to give your viewers a quick way to learn more. Information rich content offers a sense of knowledge that can draw a person into wanting to find out more about your company or product.

 2. Research, and then create.

 Sometimes, it seems easier to run to the nearest printing company and have their team draft up a design based on little or no insight. That’s why it’s important to research your competition and look at recent brochures and ads. Have an idea of how to convey your brand, grab the viewer’s attention and sustain their interest all in one design.

 3. What about storytelling?

 Storytelling and your customers experience complement each other well. When creating a printed item for your business, implementing a storyline can help a reader relate. This is especially good to use in a sales piece.

 4. Discover your target location.

 While determining your target audience is important, there is something else to consider: placement. Think about how to reach your target. After all, you have worked for hours with your Nashville printing company to design a print piece for them to see. Make sure it gets to your audience by stepping outside of the box to discover the perfect location for placement.

 With it being the beginning of the year, this is a great time to try something new. These four trends are just the tip of the iceberg of how to make your company stand out. So, try them.