We had a great year providing printing solutions for the city of Nashville in 2016. The creativity of this growing population was on full display with creative projects lined up from various professions. We are looking forward to what 2017 holds for us and this city but wanted to take a quick two-part look back at the year that passed. Some of our most popular blogs will be on display these next two weeks, so have a look around! If you are unfamiliar with Ambrose Printing Company, then this is a great way to see the variety of printing options we offer!
In July we posted about the importance of G7 Certification for your printing company. Your business needs assurance that your print projects will receive the highest quality of work and that is best achieved through a G7 certified printer.
According to Illeny Maaza of idealliance.org, “A G7 Expert is an expert in the field of color management, process and quality control for proofing and printing equipment. A G7 Expert is able to analyze color and print related issues and take corrective action to bring systems and processes in control to a set method, standard or specification with repeatable, predictable results. A G7 Expert has attended and passed an Idealliance G7 Expert/Professional Training and achieved a level of 90% proficiency.” So choosing Ambrose means you are working with the best!
Your brand is important. Making sure that your font and your brand deliver the same message is also important. We posted findings from a Wichita State study discussing how an audience views certain fonts. We found the results intriguing!
Sans Serif Fonts. Users preferred Sans Serif fonts for Website Text (62%), Email (60%), and Online Magazines (56%). Sans Serif fonts were least preferred for Digital Scrapbooking (32%), Computer Programming (34%), and Math Documents (36%).
Serif Fonts. Users preferred Serif fonts for Business Documents (71%), Website Text (67%), and Online Magazines (63%). The three uses that were least associated with Serif fonts were Scrapbooking (28%), Children’s Documents (34%), and E-Greetings (38%).
Script/Funny Fonts. Digital Scrapbooking (61%), E-Greeting (60%), and Website Graphics (53%) were rated as the highest uses for this group of fonts. The Script/Funny fonts were not preferred for Computer Programming (2%), Scientific Documents (3%), Spreadsheets (3%), and Math Documents (3%).
Modern Display Fonts. The three uses rated the highest by users for Modern Display fonts were Website Graphics (47%), Website Headlines (44%) and Website Advertisements (44%). The uses least often chosen for this group were Online Tests (9%), E-Books (9%), Spreadsheets (10%), and Online Assignments (10%).
Monospaced Fonts. Users chose Technical Documents (45%), Computer Programming (40%), and Math Documents (40%) as the highest uses for Monospaced fonts. The uses receiving the fewest votes were Digital Scrapbooking (18%), E-Greeting (21%), and PowerPoint (22%).
Many people were surprised to learn that there are a few different options when choosing paper for a print project. Printing for everyday use and printing for professional presentations or a flyer for your business all benefit from using different stock paper. There are standard and heavyweight options for thickness and a range of brightness levels! Check out the link to see a great recap of how to choose properly.
This is a great start for the best of 2016, but there are three more blogs coming soon!